Coca-Cola or the belly if you prefer Coke has come a long way since its inception. A brief history ... well here is a rather historic.
1886: On May 8, 1886, Dr. Pemberton, the Atlanta pharmacist discovered a new syrup and is selling the "soda-fountain" of Jacob's Pharmacy, for 5 "cents" glass. The first tasters are immediately captivated by this new soft drink. The amount of the pharmacy, Frank Robinson, is the name Coca-Cola and designed the first graphic, still used today.
1888: In 2300 dollars, the business was bought by Asa Candler, who becomes the sole owner of the formula for Coca-Cola secret.
1892: With a capital base of $ 100 000, Asa Candler founded "The Coca-Cola Company"
1893: Coca-Cola is a registered trademark (A registred trademark)
1894: A milestone was reached when a merchant Vicksburg won the right to Coca-Cola bottles, as well as the exclusive sales in the state of Mississippi.
1895: Three years after the founding of The Coca-Cola Company, "said Asa Candele to shareholders:" From now on, Coca-Cola drinks in each state and territory of the United States.
1896: Coca-Cola for the first time crossed the borders of the United States and is distributed in Canada, Hawaii and Cuba.
1899: Asa Candler sells for a symbolic dollar, the exclusive bottler in the rest United States, two residents of Tennessee. This franchise agreement will be the first of many série de contrats exclusifs de vente octroyés à des concessionnaires indépendants.
1905: Les bouteilles de Coca-Cola sont pour la première fois bouchées avec des capsules.
1913: Harold Hirsh, avocat de la compagnie, propose de créer une bouteille unique pour tous les embouteilleurs. Alexandre Samuelson la dessine en prenant pour modèle une femme.
1915 : En 1915 à Atlanta, lors du congrès des embouteilleurs, les nouvelles bouteilles "la dame en fourreau noir" est plébiscitées par les participants. L'office américaine des brevets l'enregistre, des années plus tard, comme marque déposée, privilège rarement octroyé à un packaging.
1919: The Candler family sold the Coca-Cola is a consortium of banks led by Ernest Woodruff Atlanta for $ 25 million.
1920: The company wins in court, a trial on the protection of its brand name "Coke", which was introduced in 1945 as a second brand name.
1923: Robert Woodruff (son of Ernest Wooddruff) a director of the automotive industry 33 years becomes the new president of The Coca-Cola Company. It implements a draconian system of quality control for the bottlers, which have become very numerous. Coca-Cola then benefit of the law on prohibition and the drink becomes queen United States. Robert Woodruff directs the company until 1958. Until his death in 1985, he remained an honorary member of the board of directors of the company.
1926: To distribute Coca-Cola around the world and give it a grassroots organization, created the Robert Woodruff Foreign Sales Department who later became "The Coca-Cola Export Corporation."
1928: Coca-Cola enter the homes for the first time he has sold more Coca-Cola bottles that soda-fountains. Success of the campaign "Make a Coke at home" (Bring a Coke home). That same year, Coca-Cola became the first official drink of the Olympics taking place in Amsterdam.
1930: The first vending machines for Coca-Cola are placed on the market.
1933: Coca Cola made its appearance in France in the very popular cafe-tabac in Europe, near the Gare Saint-Lazare. The first bottling plant moved to Paris, Avenue Felix Faure, under the aegis of the French Society of Natural Beverages. Other smaller units are also created in Lille, Nice and Strasbourg.
1940: Production of a new drink: Fanta (in Germany during the war when the plants were out of stock syrup for Coca-Cola).
1939-1945: The War and restrictions, including sugar, interrupt the progression of Coca until liberation.
1945: After the liberation, with the arrival of G.I 's, France discovered the real Coca-Cola.
1941: In the U.S., Coca-Cola said "supply of major war." During WWII, Robert Woodruff poses challenge to provide Coca-Cola to every man in uniform for the price of 5 "cents", wherever they are, whatever that may cost the company. Five billion bottles were distributed. At the end of the war, the whole world knows Coca-Cola. Robert Woodruff won his bet.
1943: At the request General Eisenhower, they build bottling plants of Coca-Cola in Africa. On request of the army until 1945, 64 plants are starts for bottling behind the front.
1949: With the help of a few pioneers, mainly Foussier Jacques, president of Pernod, the production of Coca-Cola in France restarts. Chaired by Jacques Foussier is created Parisian Society of Soft Drinks (SPBG), which became the main dealer of Coca-Cola in France. A bottling plant was born Rouelle street in Paris.
1950: That's the army that the Coca-Cola to put first drink in tins (cans). First television broadcast live with a program sponsored by the Coca-Cola. 1950 always: Society Foundation Provencal Soft Drinks and Vichyssoise, respectively dealers in Marseilles in Vichy. In the '50s, Coca-Cola really took off in France. This decade was devoted mainly to the introduction of the brand. It is also the time of the Revolution''of the cold. "Coca-Cola upsets consumption patterns by introducing the habit of drinking fresh. Refrigerators and vending machines are installed in factories and offices.
1958: Launch of the family of 77 cl bottle, responding to the need created by the proliferation of refrigerators. Now, Coca-Cola drinks also at home. Launch of Fanta.
1960: The Coca-Cola bought Minute Maid Corporation, a leading producer of citrus, and began its diversification in food products. It thus adds Minute Maid and Hi-C to its product line.
1966: Coca-Cola became the number 1 in France of soft drinks.
1968: Launch of a liter bottle of glass and lost record.
1970: The era of restoration Collective offers Coca-Cola new opportunities. The market for canteens, canteens, allows it to affect other consumers, in other occasions. The launch of tins (cans) opens the market bakeries, gas stations, and accelerates the takeaway.
1971: Launch of Finley
1979: Coca-Cola is distributed in China.
1980: The success of fast food (fast food) in France leads to increased consumption of Coca-Cola. Precursor in the 50's, Coca-Cola in the 80s, the symbol of a lifestyle of leisure and sports occupy an important place.
1982: In the United States has launched Diet Coke or Coca-Cola light. And Caffeine Free Diet Coke 83 The same year, the Coca-Cola acquires film Columbia Pictures Industries, and society Belmont Springs Water Co., Inc.. One of the largest companies in the market for bottled water.
1984: In Los Angeles Coca-Cola participated in the first Olympics held in history with private funds in 1984 and also the launch of Sprite (advertising campaign "Listen to your thirst")
1985: In the United States U.S. and Canada is launched Coca-Cola new formula "New Coke. "After feedback from a number of consumers, the old formula is again on the market under the name" Coca-Cola Classic "(The" New Coke "will remain on sale to satisfy all consumers) . And also in 1985 for the space shuttle, the Coca-Cola is developing the first packaging adapted to the consumption of soft drinks in weightlessness (Coca-Cola Space Can). Coca-Cola soft drink and the first to be drunk in space. In 1985 launch of Coca-Cola without caffeine, which after 4 months of market presence, already represents 17% of Coca-Cola. Coca-Cola became the official drink Tour de France
1986: Coca-Cola celebrates its centenary.
1987: Columbia Pictures Industries, Inc.., Forms with TriStar Pictures, the independent Columbia Pictures Entertainment Inc..
1988: Launch of Coca-Cola light. By 1989, Coca-Cola light is No. 1 in the market for low calorie drinks.
1989: The Coca-Cola dreaming Belmont Springs Water Co., Inc.., And its share of Columbia Pictures Entertainment Inc.. (Columbia Business is sold to Sony). Also in 1989 the Coca-Cola acquires all of the SPBG and its subsidiaries which bottles and distributes Coca-Cola on most French territory. Creation of Coca-Cola Beverages SA
1990: A Coca-Cola museum is set in Atlanta: The World of Coca-Cola Pavilion brings together some other, more than 1,000 collectibles. Launch of Coca-Cola light caffeine free. Vending machines for cans 33cl are established throughout the French territory.
1991: the initiative of the Coca-Cola and Nestle SA, Coca-Cola Nestle Refreshments Company is created. She is in charge of producing and marketing of concentrates and bases for the production of ready to drink beverages, coffee, tea and chocolate, under the brands Nescafe, Nestea, and Nestlé (except Japan). The new recycled PET plastic bottle made its appearance in the United States. This is the latest innovation from Coca-Cola, integrated into its ongoing commitment to protecting the environment through the use of recycled materials for its packaging. This bottle was launched in Europe, the limited market in Great Britain in 1992. Even 1991 launch of Fanta Orange new formula
1992: The Coca-Cola celebrates the tenth anniversary of Diet Coke in the U.S. number one low-calorie beverages in the world. A bottling plant products the Coca-Cola is built in Poland. The Coca-Cola plans to invest $ 1.5 billion in the countries of Central Europe and Eastern Europe between 1992 and 1995. For the first time, sales volume beverage company Coca-Cola worldwide topped 10 billion fund (about 56 billion liters). Also in 1992 the launch of Minute Maid. Coca-Cola Light is the third soft drink (soft drink) on the French market, and represents approximately 13% of the volume of Coca-Cola. Coca-Cola light caffeine free accounts for more than 20% of sales of Coca-Cola light.
1993: The Coca-Cola launches new campaign advertising internationally, with a new theme "Alfas Coca-Cola." Of joint venture agreements are signed for the production and distribution of products of Coca-Cola in Mexico, India, Vietnam and China. The products of the Coca-Cola is introduced in the Republic of Georgia and Jordan. New bottling plants and products of Coca-Cola are built in St. Petersburg, Prague and Poland. The Coca-Cola launches first pan-European sponsorship program music: "Coca-Cola Music. Also in 1993 and still launch the new advertising campaign "Always Coca-Cola." The launch of Coca-Cola light new taste. New advertising campaign for Coca-Cola Light in France "Try everything in life" with Linda Evangelista. Launch of Fanta Orange with 10% orange juice. Launch of Fanta Orange 20 cl bottles in some cafes. New advertising campaign for Fanta "With Fanta, Fanta Fantastic Everything is" with Claudia Schiffer.
1996: Creation of a joint-venture-Minute Maid Danone "for the production and marketing of a range of chilled juices in over 50 countries around the world by the year 2000. Coca-Cola Foods, based in Houston, Texas (USA), became Minute-Maid Company, responsible for the marketing of fruit juices and nectars The Coca-Cola Company (Minute-Maid, Five Alive, Hi-C ...) Purchase of Coca-Cola Coca-Cola Enterprises Inc.. first bottler of Coca-Cola Company in the world. Launch of Nestea Lemon-flavored and Fishing on the food sector. Launch of Cherry Coke "New Formula" New advertising campaign for Coca-Cola light Coca-Cola light you never was like that refreshes "New Sprite advertising with a new communication" Just listen to you "
1997: New advertising campaign for Fanta "Fanta welcome to the world" New advertising Coca-Cola with the same communication "Always Coca-Cola (Always Coca-Cola) Introduction of the bottle plastic for 50 cl Coca-Cola Light and Sprite for Coca-Cola Beverages Ltd., a subsidiary of Coca-Cola Enterprises Inc.. becomes Coca-Cola Company.
After all that I'll get a big gossip, all dress two hamburgers and a diet coke.
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